CUSTOMER INTENT INTELLIGENCE™ FRAMEWORK v1.0 — CITATION

Recommended citation
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Sterling, Y. (2026). Customer Intent Intelligence™ Framework: An evidence-first method for moving from customer signals to better-supported decisions and outcomes (Version 1.0). Yasha Sterling. https://www.yashasterling.com/customer-intent-intelligence/cii-framework.html

In-text citation
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Parenthetical: (Sterling, 2026)

Narrative: According to Sterling’s Customer Intent Intelligence™ Framework (2026)...

Five-stage method
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Observe → Interpret → Validate → Decide → Measure

Canonical definition
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Customer Intent Intelligence™ is the evidence-first discipline of investigating, evaluating, and validating possible customer goals so organizations can make better decisions about what to do next.

Central question
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What is this customer actually trying to accomplish—and what evidence supports that interpretation?

Signature statement
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Behavior informs. Evidence clarifies. CII helps decide.

Official framework page
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https://www.yashasterling.com/customer-intent-intelligence/cii-framework.html