Choose one clearly bounded experience. The customer goal below is a hypothesis until validated with evidence.
RATING — Based on reviewed evidence
0 Not demonstrated ·1 Partially demonstrated ·2 Demonstrated ·N/R Not reviewed
EVIDENCE REVIEW
Choose a rating. For reviewed items (0–2), provide an evidence source and a brief evidence note.
04 / EXECUTIVE FINDINGS
Intent Mismatch Report
EXPLORATORY JOURNEY AUDIT
Experience alignment—
Intent intelligence—
Overall reviewed alignment—
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Evidence & checkpoint findings
Priority investigations
Ranked by a transparent, illustrative heuristic combining reviewed alignment, selected impact, and evidence uncertainty; not a validated risk score.
Executive decision narrative
ECIIS™ / INTELLIGENCE MAPPING
From Journey Findings to Enterprise Action
See how reviewed checkpoints inform the existing ECIIS components. A mapping identifies where evidence belongs; it does not establish customer intent or execute the full ECIIS workflow.
CIDS and CITM inform intent discovery and interpretation; AISOF addresses findability, language, and answer readiness; ACOM supports governed recommendations; IMOF addresses outcome measurement. Secondary connections do not imply each checkpoint measures every ECIIS component.
Action planning
This audit is a descriptive practitioner tool, not a validated measurement instrument or proof of customer intent. N/R checkpoints are excluded from percentages and reported separately. A low score indicates a potential mismatch requiring investigation; changes in measurement definitions are not evidence of improved customer outcomes.